top of page

The 99%: How to Build What Your Buyer Wants and the Market Needs w/ Will Zhang

November 2, 2021


Lecture Details:

Will Zhang, CEO and Chief Revenue Officer of, will dive into the impact of real-time data as a tool to future-proof your business. As an industry, it is standard practice to make high-impact business decisions based on intuition and historical sales data. But with home buyer expectations changing more quickly than ever, the question becomes, how does a builder safeguard the decision-making process to stay ahead of the curve? By leveraging AI-technology and machine learning, builders can gather powerful insights and inform strategy across their entire business. When understanding their customers and surrounding market, home builders often focus on the digital journey of the home buyers who converted, but in reality, there is so much more to learn from the 99% of website visitors who didn't. With AI technology, this insight is unlocked, providing real-time insight into a builder's market, while personalizing the shopping experience. From land planning to marketing, the power of the data created through machine learning technology will provide meaningful insight to foster data-driven decisions across a builder's entire business.

Lecturer Bio:

Will Zhang is the Co-Founder and CEO of, a revolutionary artificial intelligence company that empowers home builders to leverage real-time data and offer their buyers a personalized shopping experience. Will has a Master's Degree in both software engineering and business analytics giving him a rich background and knowledge. He has been working in the field of software engineering/development for over 12 years.

Lecture Format:

45 min Presentation + 15 min Q&A

Get in Touch Links:

Will Zhang on LinkedIn

Watch Lecture Recording:

bottom of page